Why Your Business Needs Defensive Cleaning | SERVPRO® of East Lansing/Haslett
Did you know? Customer shopping habits are changing faster than ever before. This McKinsey & Company survey says it all:
- Customers are moving away from brick-and-mortar retailers to online.
- They’re willing to trade brand loyalty for safety considerations.
- They’re highly motivated to do their physical shopping at businesses that not only “follow hygiene protocols” but also “communicate effectively that they are following those procedures.”
That’s where a defensive cleaning program comes in. If your retail shop, restaurant or other business plans to continue capturing in-person sales, you need to keep your location as clean and sanitary as possible—and also effectively communicate that this is your intention. That’s where a defensive cleaning program with strong name recognition comes in.
As the pandemic continues, your customers will be relieved to see you rely on the science when it comes to cleaning and disinfection. A good disinfection service, such as Certified: SERVPRO Cleaned, uses EPA-approved products for proactive cleaning and disinfecting for pathogens, including COVID-19.
You’ll find many cleaning services are doing this; we take it a step further and clean to the CDC’s standards for cleaning and decontamination.
Selecting a Defensive Cleaning Program
Maybe you have a cleaning person, or maybe you and/or your employees clean at the end of a shift. Now is the time to recognize that cleaning and especially disinfection are science-based practices.
It’s time to turn to the professionals. According to the Houston Chronicle, when you’re looking for a cleaning service for your business, you should look at:
- Services offered
- Terms of their contract
- Experience with your type of business
As a long-term player in the cleaning and disinfection space, we have experience extending to just about every imaginable kind of clean-up. We’re locally franchised, so we’re part of your community, but we can also tap into a storehouse of science-based national expertise.
Give your customers peace of mind when they need it most—consider SERVPRO® for your cleaning and disinfection partner.
Whether you’re looking for a long-term disinfection service or need help restoring your property after an emergency, your SERVPRO team is ready to help. Contact us at any hour to see our exceptional service in action.